the challange

Kodak is a photography company that went bankrupt in 2012. So the challenge is to bring back Kodak by targeting Gen Z and Millennials by modernizing film cameras by giving them a digital platform which they can use with Kodak.

the insight

Find comfort in nostalgia to escape the loud distractions around you

Gen Z is gravitating towards simpler, nostalgic times. There's an opportunity to revive old brands in a modern way that resonates with Gen Z, providing them an escape from the overwhelming pressure of social media apps.

the idea: Kodak moments

Your Kodak Moment

The app lets you store your highlights of the week and when the time to post comes, you pick your favourite. Each week will capture your moment using different lenses from Kodak’s cameras.

Less Screen Time

To reduce screen time and let people seek these moments, the app will be open to use once a week.

No Monotony

Instead of showing the monotony of every day, we highlight the extraordinary of every week. Eliminating the pressure of posting every day and just capturing the moments that most matter.

Nostolgia

Nostolgia

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Editorial Styling

SQSP Magazine

203 Issue