sundream X The painted world
Art is constantly evolving and can never be restricted to a single definition, much like the people who create unique works of art.
Sundream Baja is a four-day destination music festival created by RÜFÜS DU SOL.
This campaign aims to create Sundream 2024 as a true expression of music beyond the artists performing. We will aim to create a space for collaboration among different artists through various mediums, from musicians to visual creators. Together, we’ll build a festival with an aesthetic curated by the people attending it.
Concept Ideation Process While brainstorming potential concepts, we delved into research on the music festival, its location, and the significance of art to individuals. Based on our findings, we narrowed down our options to three main concepts that we could integrate into the campaign.
Reinforce Sundream with Mexican roots inspired by the Die De Muertos Festival.
The celebration of Art with a collaborative painting experience
A whimsical touch by telling the story from under the sea
Concept 2: SunDream x The Painted World Execution
Concept 2: SunDream x The Painted World Execution
Instagram A simple idea to leverage the advent of music in Instagram stories and Instagram filters to give the acts performing at Sundream a chance to cement themselves in peoples’ minds.
We aimed to create an artistic filter led by a visual artist who collaborates with performers at SunDream. Each filter will be a symbol of the artist, enabling others to showcase their favourite artists and share them through a digital platform using the filter.
SpotifyAn execution centred around giving the audience of Sundream the chance to feel heard and seen, through the weeks leading up to the festival and even at the festival themselves.
The Executions for Spotify are:
1. Advertisement
2. Album Cover
3. QR Code
4.Your Final Mark
1. An Out of Home Advertisement Called “Make Your Mark” showcasing the collaboration with Spotify and Sundream x The Painted World.
2. The album cover to the Spotify playlist of Sundream x The Painted World
3. The Digital QR code provides the route for individuals to scan and gain access to the Spotify account linked to the painted world. Within this Spotify account, users can have access to all preforming artist, The SunDream community and craft their unique signature using paint, thereby showcasing their individual mark within Sundream 2024.
4. A representation of the collective digital signatures of Spotify users for Sundream 2024, forming their artistic imprint on the event.
SunDream 2024 Website
SunDream 2024 Website
The Painted World Trailer
