About SunDream
Sundream Baja is a four-day destination music festival held in Baja Califorinia created by RÜFÜS DU SOL. While brainstorming potential concepts, we did research on the music festival, its location, and the significance of art to individuals.
Objective:
Advertise SunDream beyond just the music. My partner and I based the campaign off the true meaning of art and how it brings people together. We will aim to create a space for collaboration among different artists through various mediums, from musicians to visual creators showing the true meaning and universal expression of art.
Idea:
Create a campaign that brings together various types of artists, representing "The Painted World." This world enables individuals to define what art means to them and to paint their own expressions of art.
Insight:
Art is constantly evolving and can never be restricted to a single definition, much like the people who create works of art.
SunDream Music Festival SunDream 2024 Trailer Art Director: Nicole Panacci
Designer: Nicole Panacci
Copywriter: Visu Silva
Spotify An execution centred around giving the audience of Sundream the chance to feel heard and seen, through the weeks leading up to the festival and even at the festival themselves.
The Executions for Spotify are:
1. OOH Billboard Advertisement
2. Banner Advertisement For Spotify Album Cover
3. Digital signature “Your Final Mark”
Instagram Filters We aimed to create an artistic filter led by a visual artist who collaborates with performing artists at SunDream. Each filter will be a symbol of the artist, enabling others to showcase their favourite artists and share them through a digital platform using the filter.
Concept Ideation
